
this is the time of day when the lighting is most flattering for portraits, people, fashion, etc.... photographers will go to great lengths and distances to find the perfect "golden hour."
HERB RITTS was obsessed with this time a day, and organized his shoots to accommodate this time- approx. 5pm til 7pm.. when the sun is on the west side, just prior to dusk.
it's amazing how beautiful someone can look with this lighting.
i know this because i worked as herb's wardrobe stylist throughout the 1980s, (1982- 1989) created numerous editorial and commercial shoots during this time. we chased that light for almost a decade.
The definitive book on the life of the legendary photographer Herb Ritts, with never-before-seen images and interviews with his closest confidants. At the time of his death in 2002, Herb Ritts was among the most celebrated photographers in celebrity portraiture, fashion, and music videos. During a career that spanned nearly thirty years, he was virtually in a league of his own in terms of style and productivity. Ritts was Hollywood royalty, as were his closest friends and the subjects he photographed. The Golden Hour reveals for the first time the personal aspects of Ritts’s world, work, and legacy. The book includes many never-before-seen photographs and scores of interviews from business associates, curators, staff, lovers, and family, such as Cindy Crawford, Elton John, Anna Wintour, Madonna, Calvin Klein, and
ME - Rick Castro.






Herb Ritts’s career began in the late 1970s, and he quickly gained a reputation as a master of art and commercial photography. In addition to portrait and fashion work for Vogue, Vanity Fair, and Rolling Stone, he created campaigns for Calvin Klein, Chanel, Versace, and Valentino, among others.
author- Charles Churchward is an accomplished art director who had been associated with top magazines since 1971, such as Vanity Fair, Vogue, and Teen Vogue.
THE GOLDEN HOURHardcover: 320 pages
Publisher: Rizzoli (October 26, 2010)