THE HISTORY OF SANTA'S VILLAGE

i remember this little theme park up in the san bernardino mts.... 

it was cute as a button. in fact here is a very rare photo of me as the test model for a shoot @ santa's village- pumpkin carriage~ circa 1982!

(rick castro~ control model ~ pumpkin carriage @ santa's village~ circa 1982~
 photo~richard litt)

(original pumpkin carriage~ circa 1967)

SANTA'S VILLAGE

opened 1959~ Santa’s Village opened to the public on Memorial Day weekend.

Park creator Glenn Holland insisted that theme presentation was important. Numerous static displays were in the park. Buildings and grounds were decorated with elaborate details. Even money never exchanged hands as a small passport ticket was used to keep track of the guest’s expenses. The passport would be checked out at the end of the visit in the exit shop. Children’s belief in the myth was paramount.

Holland also created his own line of branded products. Storybooks, puzzles, and coloring books could be bought at the park as well as in stores through out the region. The Santa’s Village candies were sold via mail order.

The mushrooms and toadstools~

 Holland wanted his visitors experience so complete that these brightly colored concrete creations dotted the landscape. Why? In Norwegian legend, the Vindicans (little people) who were craftsmen lived in the toadstools and mushroom. Pixies and Elves along with Gnomes are a direct relative to the Vindican. Holland gave all of Santa’s helpers a place to live in the “Village.”

A Christmas wonderland melts away 

By Cecilia Rasmussen, Times Staff Writer

In its heyday, Santa's Village was one of Southern California's biggest tourist attractions — a place to catch the holiday spirit even in July. It opened on Memorial Day weekend 1955, more than a month before Disneyland.

But after 43 years of delighting young and old in the San Bernardino Mountains, the 15-acre elfin theme park — with fanciful, life-size gingerbread and doll houses, a candy kitchen and a toy shop — fell on hard times and closed in 1998.

Over the last nine years, the log cabins of Santa's Village have deteriorated, becoming a veritable ghost town. Its parking lot was used for a jazz festival and by locals for sledding and snow play until it became a way station for bark-beetle-infested trees on their way to a sawmill.

But Santa's Village isn't forgotten.

"The Arrowhead Chamber of Commerce still gets calls to see if it is still open," said J. "Putty" Putnam Henck, 88, a retired general contractor who built the park on land his family owned.

Henck's links to Southern California extend more than a century. His father, Joseph, was born in Los Angeles in 1888. "He was kind of a jack of all trades," Henck said in an interview. "He mined the platinum and gold for his future wife's wedding ring and ran a mercantile store at 6th Street and Broadway, called Henck and Martinez."

In the area of Lake Arrowhead known as Skyforest, the elder Henck began subdividing 160 acres for development. With a pick and shovel and the help of a few locals, he built a water system and roads. He also opened a general store selling everything: nails, bread, even dynamite.

In 1953, Southern California developer H. Glenn Holland proposed Santa's Village after reading a Saturday Evening Post story about a similar project called North Pole in New York, Henck said. Holland set up a corporation that funded the amusement park, and the Henck family leased the land to Holland.

Holland opened two more Santa parks in the United States — one in Scotts Valley near Santa Cruz and the other in Chicago. Both are closed.

Putty Henck brought in a crew to build the 15-acre park on 220 acres of family land. Trees cut to clear the land were used to build the fantasy log cabins with rooftops covered in fake snow, giant candy canes, candles and gingerbread men.

When Santa's Village opened six weeks before Disneyland, Henck said, "traffic was backed up all the way down the mountain."

At first, the park was open year-round. During most of its life, it was open weekends for nine months, closed April, May and June, and open full-time during the Christmas season. It had kiddie attractions, including a small bobsled, a monorail, a petting zoo, a wishing well and chats with Santa. Young and old alike enjoyed the enticing aroma of gingerbread wafting from the bakery, as well as visits to the dollhouse, candy kitchen, toy shop and live reindeer.

In 1978, the original group of investors went bankrupt and the Henck family took over.

Henck, by now the family patriarch, and his wife, Pamela, were determined to turn the mom-and-pop park around. They left San Bernardino, where they had lived for 25 years, and moved into his parents' Skyforest home. The whole family and a few investors pooled their money to buy the park.

Henck handled maintenance and finances; his wife wrote scripts for the puppet show, hired performers and handed out lollipops to the children. Other Henck family members worked at the park too.

"It never really made any money until my wife and I took it over," Henck said. "A television commercial is what brought people up here. And we added a merry-go-round and Ferris wheel and other rides."

Children loved the Magic Train ride down Storybook Lane, which included painted characters in scenes from the Old Woman's Shoe, Humpty Dumpty, Jack and Jill and more.

The park drew nearly 180,000 visitors a year, Henck said.

But in the 1990s, the recession took a toll. Then Pamela Henck died after a long illness.

"It was an end of an era," Henck said. "The young generation began to over-program their kids to where they had so much stuff to do, and not enough time for a four-hour or longer round-trip drive up the mountain."

Santa's Village closed in 1998. Three years later, the 220-acre property sold for $5.6 million to Thomas Plott, owner of Plott Family Care Centers in Riverside and San Bernardino.

Plott planned to reopen the park. He refurbished some of the buildings, but that's as far as he got. "Plott died last year, and all the buildings have been left deteriorating," Henck said.

The park's movable goods were sold at public auction. Today, the pastel-colored toadstools, Santa's sleigh, giant candy canes and a clock with months rather than numbers decorate homes and stores in and around the mountains.

But Henck doesn't seem nostalgic — not even on Christmas Eve.

"I don't dwell on the past," he said. "When it's over, it's over. It was fun at the time."

======Closed in January 1998.

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